For decades, The Price Is Right projected a cheerful, all-American image—bright lights, big prizes, and the steady presence of longtime host Bob Barker guiding contestants through the chaos.

But according to former models who appeared on the show, that polished exterior masked a workplace environment they now describe as toxic, sexually charged, and, at times, deeply uncomfortable.

In a new installment of Dirty Rotten Scandals, several women who worked as part of the iconic group known as “Barker’s Beauties” are speaking out about what they say was routine harassment behind the scenes.

Among them is Kathleen Bradley, who recalled how the tone on set shifted over time. What initially felt like a friendly environment, she said, gradually revealed something more troubling.

“The guys were kind of talking, looking, gawking at the girls,” Bradley said, describing behavior she came to see as normalized on set.

She recounted a specific incident involving a longtime stagehand who, she alleges, regularly crossed physical boundaries under the guise of joking around.

“He would rub up against us,” Bradley said. “It’s totally inappropriate.”

When she reported the behavior, she claims nothing was done.

Frustrated, Bradley said she eventually took matters into her own hands—describing an incident where she deliberately struck the stagehand with a golf club swing she framed as accidental.

It was, she suggested, a moment born out of exhaustion.

“We were so tired of the treatment,” she said.

Another former model, Holly Hallstrom, painted an equally bleak picture of the workplace culture. According to Hallstrom, complaints to leadership were often dismissed—or worse, discouraged.

“If you went to Bob,” she claimed, “he would have told you to get over it or find another job.”

As complaints mounted, producers reportedly introduced what became known as the “10-second rule,” limiting how long crew members could openly stare at models.

But Hallstrom described the policy as largely symbolic.

“There was no one monitoring it,” she said. “It was a joke… something to make it look like they were taking action.”

The allegations echo long-standing controversies tied to the show’s history.

In 1994, model Dian Parkinson filed a lawsuit accusing Barker of coercing her into a sexual relationship under threat of losing her job. Barker denied the claim, maintaining the relationship was consensual. Parkinson later withdrew the lawsuit, citing the toll it took on her mental health.

Hallstrom said the fallout from that period was palpable on set.

“There was fighting… yelling… it was massive,” she said, adding that the tension ultimately changed the atmosphere of the show.

Barker, who hosted The Price Is Right from 1972 until his retirement in 2007, died in 2023 at the age of 99.