
Aug 21, 2025; Brooklyn, New York, USA; New York Liberty guard Natasha Cloud (9) warms up before a game against the Chicago Sky at Barclays Center. Mandatory Credit: John Jones-Imagn Images
History was made in the City of Brotherly Love when a tidal wave of fans packed Wells Fargo Center, shattering the attendance record for a women’s professional basketball regular-season contest. In a night filled with star power, legacy, and pure basketball magic, 21,490 roaring fans witnessed the red-hot rise of Unrivaled—the 3-on-3 women’s basketball league shaking up the game’s status quo.
Natasha Cloud, Philadelphia’s own, lived her destiny as she and some of women’s basketball’s brightest talents stormed onto the court that had once been ruled by the likes of Allen Iverson. For Cloud, it was an emotional homecoming, loaded with nostalgia and inspiration. Her journey from a Sixers superfan in the Philly suburbs to professional powerhouse was completed as she gazed skyward, soaking in the sight of Iverson’s iconic No. 3 jersey, forever enshrined in the rafters.
“Man, like how crazy it is that I’m standing here about to play for the first time professionally in my home city,” Cloud said, her words echoing the awe and pride of returning to her roots in the grandest way possible. Cloud, no stranger to high-stakes moments as a current standout with the New York Liberty and former WNBA champ, now finds herself at the forefront of Unrivaled, repping the Phantom BC franchise.
But Philly’s hardwood didn’t just host a game—it witnessed a movement. For the first time since 1998, women’s pro hoops took center stage in the city, ending a 26-year drought that had left fans yearning for more than just college contests. As Unrivaled took its talents on the road, leaving the sun-soaked courts of Florida behind, Philadelphia became the epicenter for a seismic shift in women’s sports.
The spectacle was electric even before the tipoff. Under blaring lights and thumping beats, celebrities flocked to the stands. National TV icon Robin Roberts, Sixers guard Kyle Lowry, and comedic legends Leslie Jones and Wanda Sykes all turned up to witness history. And as Cloud flashed an “Abolish Ice” sign, the home crowd thundered its approval, proving that in Philly, women’s basketball had finally arrived—and it meant business.
Numbers don’t lie: the 21,490-strong audience eclipsed the previous record of 20,711, set by the WNBA’s Indiana Fever and Washington Mystics on September 19, 2024. More fans, more noise, and more passion—this record-breaking event was the kind of moment that rewrites the history books and sends shivers down the league’s spine.
The on-court action didn’t disappoint either. Kelsey Plum ignited the engines for the Phantom BC, racking up 22 points to propel her squad to a dramatic 71-68 win over the Breeze in a tense opener. Plum, already an established star, ensured the crowd didn’t simply show up—they were treated to a showdown worthy of the occasion.

Jan 17, 2025; Miami, FL, USA; Players warm-up before the game between the Mist and the Lunar Owls of the Unrivaled women’s professional 3v3 basketball league at Wayfair Arena. Mandatory Credit: Jim Rassol-Imagn Images
But the night belonged to Marina Mabrey, who put on a masterclass for the ages. She set the house ablaze, dropping an Unrivaled-record 47 points as the Lunar Owls soared past the Rose, 85-75. Mabrey’s historic performance gave the cheering masses in the stands a reason to leap from their seats. Her offensive explosion lit up the scoreboard and sent an unmistakable message: the competition in Unrivaled is every bit as fierce as the hype suggests.
Philly’s connection to basketball greatness runs deep. The region has produced legends from Wilt Chamberlain to Kobe Bryant, while the 76ers have been the lifeblood of the city’s hoops passion thanks to icons like Julius “Dr. J” Erving, Allen Iverson, and Joel Embiid. Yet, for nearly three decades, a glaring void existed—women’s professional basketball simply hadn’t been part of the conversation since the Philadelphia Rage (of the late, lamented ABL) faded away in 1998.
Dribbling the city into a new era, Unrivaled’s arrival reawakened dreams and sparked hope. Among the headline acts was South Philly’s own Kahleah Copper—WMBA Finals MVP in 2021 for the Chicago Sky and bona fide hoops ambassador. Copper played multiple roles throughout this headline-grabbing return: part tour guide, part party planner, and full-on promoter. She introduced teammates to the legendary Dalessandro’s Steaks and snapped up an astonishing 64 tickets for friends and family, spreading the word and stoking excitement across the city.
“I think the city is ready for women’s professional sports,” Copper proclaimed, soaking in the moment. “I’m excited that, one, that it’s here, and two, that I’m a part of it.”
Philadelphia was more than ready—the fever pitch across the fanbase was electric as pep rallies erupted and sold-out signs began flashing right after the first announcements. Scalpers and superfans, young and old, showed up eager to catch a piece of history. The buzz wasn’t confined to inside the arena; streets and sports bars alike pulsed with anticipation, feverish hope, and local pride.
The homecoming was complete when Dawn Staley—Philly basketball royalty and a longtime beacon for the sport—was spotted in the stands. Staley, who has a street in her honor, remains a symbol for how high Philly’s women can soar in the hoops world. With college programs rarely making a dent on the national stage, Staley’s presence was a reminder of what can be—especially as a new pro chapter begins.
Unrivaled’s tour stop in Philadelphia is expected to be just the opening act. With an exuberant reception, packed lower bowl, and the city’s renewed hunger for women’s hoops, the groundwork appears set for Philly to finally develop into a hotbed for women’s professional basketball. From the stands teeming with energetic fans to the explosion of watch parties city-wide, Philadelphia’s embrace of Unrivaled has set a new bar.
As the echoes of the final buzzer faded, the narrative was crystal clear: Philly’s long basketball lineage now has a new chapter—one written by the women who, for one unforgettable night, were unstoppable. With power plays, monster performances, and boundary-breaking attendance, Unrivaled’s Philadelphia debut didn’t just make history. It made a statement.
The message? Women’s professional basketball is here to stay in Philadelphia, and from now on, it’s playing to sold-out crowds.





