Kylie Jenner is facing mounting scrutiny after promoting a viral Korean “cutting jelly” that fans and critics alike say appears to suppress appetite, reopening long-running concerns about celebrity wellness culture and its impact on young audiences.
Earlier this month, the 28-year-old reality star posted a TikTok video of herself trying Foodology Cutting Jelly, a fiber-heavy jelly marketed as supporting digestion and debloating. Holding up four packets of the pomegranate-flavored jelly, Jenner called it her “new favorite snack,” explaining that her goal for the new year was to snack less.
May 31, 2025; Indianapolis, Indiana, USA; Timothee Chalamet and Kylie Jenner are seen in attendance during game six of the eastern conference finals between the Indiana Pacers and the New York Knicks for the 2025 NBA Playoffs at Gainbridge Fieldhouse. Mandatory Credit: Trevor Ruszkowski-Imagn Images
“This is not a typical jelly. It’s a cutting jelly for digestion, debloating,” Jenner said in the clip, which ended with her modeling a tight red latex dress during a fitting before eating the jelly in her car. The product, originally popular in Korea, has since surged in the U.S. through online sellers, particularly on TikTok Shop.
While some users praise the jelly for easing bloating, others say it has curbed their appetite and helped with weight loss—claims that have drawn sharp backlash online. On Reddit, commenters accused Jenner of irresponsibly promoting a product that they say functions like a laxative, warning that impressionable teens could take the endorsement as medical advice.
“It’s so irresponsible for celebrities to advertise supplements and laxatives,” one commenter wrote, while another mocked the trend as “jellified laxatives.” Others pushed back against diet culture more broadly, reminding viewers that bloating, fullness, and changes in blood sugar after eating are normal bodily responses, not problems to be fixed.
May 29, 2025; New York, New York, USA; French-American actor Timothee Chalamet and Kylie Jenner walk to their seats before game five of the eastern conference finals between the New York Knicks and the Indiana Pacers during the 2025 NBA Playoffs at Madison Square Garden. Mandatory Credit: Brad Penner-Imagn Images
On TikTok, however, enthusiasm for the jelly continues. Influencers claim it reduces “food noise”—a term used to describe constant thoughts about eating, popularized by the Cleveland Clinic—and even blocks carbohydrates from turning into fat. The jelly contains high levels of fiber and extract from Garcinia cambogia, a tropical fruit often marketed for weight loss.
Medical experts say those claims don’t hold up. Chethan Ramprasad, a gastroenterology professor at Harvard University, previously told GQ that carb-blocking supplements have little to no meaningful effect in humans. “You cannot effectively block carbs,” she said, calling such claims a marketing hook rather than a physiological reality.
