Embattled Governor Greg Abbott is charging ahead in his quest for a record-breaking fourth term, but Democratic challenger Gina Hinojosa isn’t backing down, recent poll numbers reveal.

Gov. Greg Abbott visited El Paso Wednesday, Jan. 14 to announce the reelection endorsement of the El Paso Municipal Police Officers’ Association and other Borderland law enforcement agencies at the El Paso Municipal Police Officers’ Association Memorial Hall.

Abbott, the fiery Republican leader and Trump loyalist, first grabbed the state’s reins in 2014 and has held onto power through two more bruising races in 2018 and 2022. According to a fresh Emerson College/Nexstar Media survey conducted January 10-12, Abbott has built up an eight-point cushion over Hinojosa—50 percent of registered voters threw their support behind the governor, while Hinojosa captured 42 percent. The race still has 8 percent of Texas voters sitting on the fence, and the poll’s margin of error sits at 2.8 points.

Hinojosa, a sharp-tongued attorney who kicked off her Texas House term in 2017, is betting big on shaking up decades of GOP dominance—Texas hasn’t seen a Democrat win a statewide office since the early ‘90s! Frustrations over the economy (top concern for 28% of participants) are fueling voter interest, followed by anxiety over democracy and immigration. Abbott’s approval sits at 47%, just a hair behind Trump’s 48% in the Lone Star State.

Gina Hinojosa / Facebook

November’s showdown looks set for a massive turnout, with a whopping 83 percent of registered Texans expected to cast their ballots. But it’s not just the governor’s mansion up for grabs—Republican Senator John Cornyn is defending his seat, facing competition from Democratic hopefuls James Talarico and Jasmine Crockett.

Insiders say Abbott is playing the long game—in 2023, he led the charge on redrawing district lines, aiming to lock in more GOP wins at the congressional level in 2026. The Cook Political Report places Texas squarely in the ‘solid Republican’ column for these upcoming elections.

Tempers are flaring on social media. Hinojosa’s campaign spokesperson Tommy Kubitschek says, “Texans are fed up with busting their backs for shrinking paychecks. Abbott’s billionaire buddies always come first, but voters are ready to send him packing. Independents are waking up and swinging behind Gina!”

Gina Hinojosa / ginafortexas

Hinojosa fired up supporters on X, posting: “Kicked off the year with nine cities in seven days—thank you, Texas, for powering this campaign! From the Valley to Harris County, folks are fired up and hungry for victory.”

Meanwhile, Texas Right to Life—one of Abbott’s staunchest allies—reminded voters of his conservative record, boasting on X about the governor pushing through a slate of tough anti-abortion laws in recent years.

As election fever grips Texas, Abbott is clinging to the lead—but Hinojosa is hitting the campaign trail hard. Will blue finally break through in the red stronghold?

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