Amy Bradley’s disappearance has confounded investigators and devastated her family for nearly three decades. Now, her brother is reaching out to one of the most famous voices in the world in a bid to finally bring her home.
Brad Bradley told TMZ that he has contacted Kim Kardashian, hoping the reality star and justice reform advocate will use her platform to spotlight the case. The appeal came after Kardashian posted about the new Netflix documentary Amy Bradley Is Missing, calling it “mind blowing” and a “must see,” and adding: “We must find Amy! This is so crazy @netflix.”
Brad saw an opening. In a direct message on TikTok, he asked Kardashian to help raise awareness, telling her that her reach and compassion could make a difference. He hopes she might take the case to figures like President Donald Trump or Rihanna, amplifying the family’s pleas. “We believe the FBI dropped the ball from day one and have been sitting on their hands for years and years,” Brad said. The family, he added, has received a flood of new tips since the Netflix series began streaming — leads they believe could be meaningful if properly pursued.
Amy Lynn Bradley was 23 when she vanished in March 1998 while on a Royal Caribbean cruise with her parents and brother. The ship had docked in Curacao when she was last seen. Within hours, her parents reported her missing, but searches turned up nothing.
Her case quickly became one of the most unsettling mysteries in modern missing persons history. Over the years, there have been alleged sightings and rumors that Amy may have been trafficked. In one instance, photographs emerged of a woman resembling her in what appeared to be a sex work advertisement in the Caribbean. None of the leads have been confirmed, but the Bradley family has never stopped pushing for answers. “We’ve always had a gut feeling Amy is still out there,” Brad said.
Kardashian’s track record offers some hope to the family. In recent years, she has lobbied for clemency in high-profile cases, including that of Alice Marie Johnson, a grandmother serving a life sentence for a nonviolent drug offense. Kardashian’s advocacy led to Johnson’s release after she personally appealed to Trump. She also supported passage of the First Step Act, a bipartisan effort to reform sentencing laws and improve rehabilitation programs.
For the Bradleys, it comes down to finding someone who can turn renewed attention into real action. “We just need someone with reach and compassion to help us keep this alive,” Brad said. After 27 years of searching, they are hoping Kim Kardashian will be that person.
