Madame Tussauds has unveiled its largest multi-figure launch in its 250-year history—and it’s all for Taylor Swift.
On July 23, the global entertainment institution revealed 13 new wax figures of the Grammy-winning artist, honoring the record-breaking success and visual storytelling of Swift’s Eras Tour. The rollout spans 13 cities across four continents, mirroring the scale and cultural impact of Swift’s world tour, which ran from March 2023 to December 2024 and became one of the highest-grossing tours of all time.
According to Madame Tussauds’ creative team, the number 13 isn’t just symbolic of the number of tour “eras” or cities—it’s a nod to Swift’s well-known lucky number. The project, which took over 14 months to complete, involved more than 40 artists and partnerships with top fashion houses, including Roberto Cavalli, Versace, Vivienne Westwood, Zuhair Murad, and Christian Louboutin.
Each wax figure features a signature look from a specific album era, recreated in painstaking detail to reflect the original garments worn by Swift on tour. Some designers provided updated recreations of their original pieces, while others allowed Madame Tussauds’ studio artists to replicate them in-house.
The exhibit will be available in several U.S. cities, each featuring a distinct era:
Hollywood is home to Speak Now, with the lilac Nicole + Felicia ombré ball gown.
Las Vegas features Fearless, dressed in Swift’s gold-fringed Roberto Cavalli minidress.
New York City highlights Midnights, with the dazzling tinsel jacket and deep blue Zuhair Murad playsuit.
Orlando showcases Reputation, complete with the black sequined Cavalli catsuit and red snake details.
Nashville, Swift’s adopted musical home, houses the evermore figure in a mustard Etro floor-length gown.
Additional figures will appear in cities around the world, including Berlin, London, Dubai, and Singapore, designed to make fans feel as though they’ve stepped on stage with Swift.
“This is a global tribute to a global phenomenon,” said Madame Tussauds Global Brand Director Laura Sheard in a statement. “The phenomenal success of her record-smashing tour is the perfect moment to immortalize Taylor with 13 figures—Taylor’s lucky number—across four continents to ensure we’re reaching as many fans as possible.”
Swift’s first wax figure debuted at Madame Tussauds New York in 2010. Fourteen years later, the pop icon’s evolution is now on display at an unprecedented scale.
As fans continue to celebrate Swift’s artistry and business acumen, the 13-figure tribute puts her into even greater perspective as one of the greatest cultural phenomenons of recent memory.
